A few quick notes as I hunt around for analytic related insights on the blogosphere. First off, Matt Cutts (of Google search) has some thoughts on Alexa data.
Alexa, if you are not familar, is a service by Amazon that tracks traffic ranking. The fact that the service is provided by such a high profile company as Amazon is often cited as the legitimacy and authoritativeness of the traffic ranking.
Particularly in China. Websites traffic are often presented using Alexa data. A friend that does due diligence for sites acquisation in China often lament at the lack of clarity in web statistics.
Can one trust Alexa data?
Certainly not by people in the know apparently. You can find them in forum and blog. The way to manipulate the data is so simple, it is unimaginable.
Of course investors are not so naive as to just trust Alexa data. But what other independent web traffic ranking alternatives are there?
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