I am a blogger and also a small business owner.
As a blogger, my interest in analytics is primarily to see how my blogs are performing. I also want to see what improvements are effective, which articles are popular and take actions based on objective information and data.
As a small business owner, I want to measure my activities, whether marketing, web promotion, lead generation or sales. Without spending too much money and time, improve my business based on actionable data.
The question then is, given the limited exposure and knowledge to analytic, how can a part-timer (like a blogger or small business owner) use tools and techniques to help them in their decisions and actions?
Take Google Analytics for example. It is free and choked full of features. But it takes time and patient to learn.
What about techniques? The average joe user may be able to read some bar and pie charts. But are they equiped with the knowledge to design test and experiment?
The answer I believe is to start learning and doing. Take small steps, use simple tools, design simple test.
Do you have some success story or tips to share?