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Archive for the 'broadly analytic' Category

AOL releases search queries of users

AOL released their user’s search data over a period of 3 months (01 March to 31 May 2006) [via SEO Portal (thanks for the tip off!)]

Tech Crunch called this release a screw up and staggering utter stupidity.

The original intention of the data was to be for the purpose of personalization, query reformulation and search research.

However the amount of personal information that can be gathered from the data is staggering. As some have discovered.

AOL search frequency data

The compress archive is 439Mb and expands to more than 2Gb.

Summary:

  • 36,389,567 lines of data
  • 21,011,340 instances of new queries (w/ or w/o click-through)
  • 7,887,022 requests for “next page” of results
  • 19,442,629 user click-through events
  • 16,946,938 queries w/o user click-through
  • 10,154,742 unique (normalized) queries
  • 657,426 unique user ID’s

Imagine the kind of analysis and data mining can one do on this data!

On a related note, what tools can one use to analyse such data?

Any news of Measure Map?

Since Google acquired Measure Map 5 months ago, all had been quiet.

I submitted my email address and heard nothing so far. Anyone received any invite?

Measure Map is supposed to provides free, easy stats for your blog.

Here are a few posts by early beta testers

Another blog analytics acquired

FeedBurner-acquires-BlogbeatBlogbeat is an online service that provides insight about what’s happening on your blog including who’s reading, what posts are being read, which content is most popular, and much more.

Sounds very much like Measure Map.

Solution Watch reviewed Blogbeat in detail a while back.

Techcrunch covered the deal last week. The analytic space is getting interesting, now even the blog analytics are in vogue.

(The domain blogbeat.com looks like is being squattered. The original Blogbeat is at blogbeat.net)