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Archive for the 'case insight' Category

Making sense of Adsense click through rate

Published on 28 August, 2006 in analytic tips and case insight. 8 Comments

I have neglected this blog for a while because I not could come up with solid content to fill it. Doing analytics is inherently time consuming, my plan is to post at least 1 to 2 analysis a month. The analysis will be based on what I am doing online and my own blogs.

In this article I want to look at Adsense click through rate (CTR) and how you can use this insight to change your ad layout and improve conversion.

Take a look at this report for August todate. The channels, all belonging to the same site, had been masked (We don’t really need that for this discussion anyway).

Adsense CTR

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Setting up Google Analytics to track Adsense click

Published on 28 July, 2006 in Google Analytics, analytic tips and case insight. 6 Comments

A few posts back, I learned that Google Analytics can be used to track Adsense clicks. After setting up and running for a few weeks, I ready to report on it.

This article is divided into 2 sections. The first is my notes on setting up the tracking code. The second is reading the Google Analytics report.

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