Gaining Insight with web Analytic
The Adsense Help Center provided some Optimization Tips for Adsense. First of the tips is Test your success with channels.
How do you do that?
The tip mention using channels and experimenting but isn’t very clear on how to design a test whether a certain ad placement, format, or color will be effective.
Here is what I am doing on one of my sites. I hope it provide you some insight into designing your own test.
Continue reading ‘How to test the effectiveness of your Adsense ads’
I am a blogger and also a small business owner.
As a blogger, my interest in analytics is primarily to see how my blogs are performing. I also want to see what improvements are effective, which articles are popular and take actions based on objective information and data.
As a small business owner, I want to measure my activities, whether marketing, web promotion, lead generation or sales. Without spending too much money and time, improve my business based on actionable data.
The question then is, given the limited exposure and knowledge to analytic, how can a part-timer (like a blogger or small business owner) use tools and techniques to help them in their decisions and actions?
Take Google Analytics for example. It is free and choked full of features. But it takes time and patient to learn.
What about techniques? The average joe user may be able to read some bar and pie charts. But are they equiped with the knowledge to design test and experiment?
The answer I believe is to start learning and doing. Take small steps, use simple tools, design simple test.
Do you have some success story or tips to share?
You have Adsense. You got your Google Analytis account. What is the next question you would ask?
Can Google Analytics track Adsense performance?
It turns out the answer is Yes!
A quick research showed that this question was asked, solved and solved again since Analytics was releases in November 2005.
All the hard work had been done and all I have to do is to stand on shoulder of giant to see further.
I had just setup the necessary code and Goal in Google Analytics. Let’s wait for the data to flow in before I present any thoughts on it.
As a side thought, would I be violating Adsense term if I present the the Analytic data?
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