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Archive for June, 2006

Using Google Analytics with Google Adsense

Published at 27 June, 2006 in Google Analytics and discovering analytic. 1 Comment

You have Adsense. You got your Google Analytis account. What is the next question you would ask?

Can Google Analytics track Adsense performance?

It turns out the answer is Yes!

A quick research showed that this question was asked, solved and solved again since Analytics was releases in November 2005.

All the hard work had been done and all I have to do is to stand on shoulder of giant to see further.

I had just setup the necessary code and Goal in Google Analytics. Let’s wait for the data to flow in before I present any thoughts on it.

As a side thought, would I be violating Adsense term if I present the the Analytic data?

Heap of Analytic sites

Published at 25 June, 2006 in found on the net. 0 Comments

It is interesting how you find things at the least expected place. Today I spend a good deal of time looking at the information on Google Analytics Help Center, Conversion University and case studies.

Following a few links on the Google Analytics Help Discussion Group, I found Avinash’s Top Ranked Web Analytics Blogs listing a number of excellent analytics blogs.

As a good starting point to track what the blogosphere is talking about in the realm of web analytics, I set up a feed aggregator for the analytic conversation.

Looking forward to learn more.

Linking several Google Analytic accounts

Published at 24 June, 2006 in Google Analytics and analytic tips. 0 Comments

Currenly each Google Analytic account is limited to 5 website profiles (Is this restriction across the board?). To track more than 5 sites, you would need to apply for multiple accounts.

You may also have multiple accounts if you are helping friends or clients to manage their analytic data.

With serveral Google Analytic accounts, do you have to sign in and out to different account?

That was what I did until I found a way to link several accounts together.

While you can create only one Google Analytics account per Google Account email login, you can link other Analytics accounts to your own. Once you have been granted Account Administrator access to any other Google Analytics account, those acount profiles will be accessible from the My Analytics Accounts drop-down list, on the right-hand side of the orange navigation bar of every page. Use this list to access any other account on which you have Administrator access.

Here’s how.

Continue reading ‘Linking several Google Analytic accounts’

Fun with Google Trends

Published at 21 June, 2006 in analytic services and found on the net. 0 Comments

Still with Matt Cutts as he dissect some fun with Trends.

This is the first time I had taken a closer look at Google Trends. It is an interesting tool graphs the search volume and news volume for certain keywords.

The search volume graph “compute how many searches have been done for the terms you enter relative to the total number of searches done on Google over time”

The news volume graph “shows you the number of times your topic appeared in Google News stories“.

Even more interesting is “when Google Trends detects a spike in the volume of news stories for a particular term, it labels the graph and displays the headline of an automatically selected Google News story written near the time of that spike” (Similar function is also found in Google Finance)

Below the search and news volume graphs, Google Trends displays the top cities, regions, and languages for the first term you entered.

This post is a little late as an introduction to Google Trends as many people had done some interesting trending for blog design, playstation 3 vs xbox360, and many more insights.

I gave it a try with “china business” a term that I have particular interest in.

The chart isn’t that informative but the Top Cities is revealing.

Google trends for china business

I’m from Singapore and in Shanghai.

(text in italics from About Google Trends)

Thoughts on Alexa data

Published at 21 June, 2006 in analytic services and found on the net. 1 Comment

A few quick notes as I hunt around for analytic related insights on the blogosphere. First off, Matt Cutts (of Google search) has some thoughts on Alexa data.

Alexa, if you are not familar, is a service by Amazon that tracks traffic ranking. The fact that the service is provided by such a high profile company as Amazon is often cited as the legitimacy and authoritativeness of the traffic ranking.

Particularly in China. Websites traffic are often presented using Alexa data. A friend that does due diligence for sites acquisation in China often lament at the lack of clarity in web statistics.

Can one trust Alexa data?

Certainly not by people in the know apparently. You can find them in forum and blog. The way to manipulate the data is so simple, it is unimaginable.

Of course investors are not so naive as to just trust Alexa data. But what other independent web traffic ranking alternatives are there?