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Daily Archive for August 28th, 2006

Making sense of Adsense click through rate

I have neglected this blog for a while because I not could come up with solid content to fill it. Doing analytics is inherently time consuming, my plan is to post at least 1 to 2 analysis a month. The analysis will be based on what I am doing online and my own blogs.

In this article I want to look at Adsense click through rate (CTR) and how you can use this insight to change your ad layout and improve conversion.

Take a look at this report for August todate. The channels, all belonging to the same site, had been masked (We don’t really need that for this discussion anyway).

Adsense CTR

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